27 Characteristics of Successful Entrepreneurs.
31 Keys to Profitability.
43 Apps You Need.
87 Lists of Important Things.

It’s getting a little ridiculous, no? I’m a big fan of lists. As any of you who read me regularly know, I’m a big film fanatic and one of my faves is High Fidelity. It’s a movie which, at the core, is about making lists. It’s about your top fives. It inspired me to create a list of my favorite 250 movies of all time, in order of preference. It was a silly idea and, even worse than that, I lost the list. But I can tell you my top three. 

1. The Princess Bride
2. Chasing Amy
3. The Last Samurai

And when it comes down to it, that’s as long as a list should be. For a few reasons. First, if you’re making a list, you want people to read it, right? If you’re making a list and you don’t want people to read it, well, I don’t know what to say to you. Ever heard of TLDR. It’s internet speak for “Too Long, Didn’t Read”. We are, as a species, at this particular point in time, incredibly lazy. We’re the microwave generation where anything that takes longer than a couple of seconds is considered a waste of time. I myself have stood in front of the microwave (maybe more often than I should have) and asked myself why…why is this pizza pocket taking so long? Why should I have to wait two and a half minutes to enjoy a pizza stuffed inside of a pie?

Just as important as wanting your audience to read your work is wanting your audience to gleam something from it. I will actively remember a list of five things that will make me a better person, but you give me 17 methods to monetize my life….and….we’re done here. We are absolutely full of information. While I love to learn, I can only squeeze in so much before SOMETHING, either from your list of my life, leaks back out of my head.

So, making a list? Checking it twice? Do yourself a favor and keep it at 10 items or less. You’ll be glad you did. 

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