Don’t Sell Time

Don’t Sell Time

In my world, almost everything is for sale. As a consultant, every single piece of knowledge and intuition that I have is a valuable commodity, available to those that are willing to pay. I sell finished products, process and great big, obtuse ideas. What I don’t sell...
Rock Bottom Service

Rock Bottom Service

I want to tell you a story about the best/worst service that I ever received in a restaurant. This was many years ago, maybe seven, and was the result of a visit to a brand new restaurant that had just opened in Halifax. My friend Dan and I decided to check it out and...
Walk The Talk: Branding Explained

Walk The Talk: Branding Explained

So many people don’t seem to understand what branding actually is. Branding is NOT a logo. It is NOT a font. It is NOT a colour scheme. Does it include all of those things? Yes. More or less. But if branding is all of those things and none of those things, then what...
Subscription Boxes Are Hot Shit

Subscription Boxes Are Hot Shit

In the morning you brew a cup of coffee that you received in a box. You go to work wearing a random shirt that you received in a box earlier that week. You’re freshly shorn with the razors that you just received in a box. You return home from work and make supper with...
Points on Price Points

Points on Price Points

How much should things cost? In most areas of business, it’s a pretty easy to work out. You can compare prices with competitors’ products. If you want to sell shoes, you can look at what other people charge for shoes, you can look at how much it costs you to make a...