Things I Was Really Wrong About

Things I Was Really Wrong About

So, this is embarrassing. Sometimes I get things wrong. Not all the time. Not even most of the time, I think. But sometimes I’m wrong. Today, I’m going to talk about a couple of things that I was really wrong about, why I’m perfectly ok with being wrong about them,...
Social Media: We’re Not Playing Around

Social Media: We’re Not Playing Around

Wanted: Social Media Marketer Must have experience growing followings and driving engagement using best practices in the field. Must have an understanding of the various social media platforms and how to use related tools. It’s a familiar job posting. I see it all the...
Brands Don’t Believe In Social

Brands Don’t Believe In Social

We do some work with brands that are looking to grow their businesses through social media. Inevitably, as part of the conversation, we get to the return on investment question. “How many followers am I going to get from this” and that sort of thing. When we explain...
Voting On Social Media

Voting On Social Media

Recently, we had a provincial election. I want to start with a VERY large caveat which is that this is NOT a political post. This is not about which party I think was right, or wrong, or would be the best for the province or would be the worst for the province. I’ll...
Understanding Marketing ROI

Understanding Marketing ROI

There’s an anecdote in Luke Sullivan’s “Hey Whipple, Squeeze This” about Evian creating a massively popular viral video featuring babies on rollerskates, only to have their profits decrease substantially. As far as marketing efforts go, generating 80 million views on...