Lately, every second or third article I read is all about explaining to businesses why they need a blog. What I’m not going to do right now is write yet another piece on this exact same topic. What I am going to do right now is write about how you can formulate this content. If you need to be spurred on about the actual need for content, we have nothing to say to one another.

I’ll start with this. Not every single business requires a blog. There are some service industry businesses that could probably do without it. This is not to say that such a thing cannot be interesting or helpful but instead that it has, as of yet, been unproven. Now let’s move on to the actual content. 

The best content is real, raw and natural. I recommend this. Don’t sit down at a desk, in an office, at a designated time and try to come up with ideas for content for your blog. Instead have with you, at all times, paper and a pen/pencil or your smartphone with a note taking app. This is not negotiable. The reason is that, like most good ideas, great content comes from a place of need. Like great business ideas themselves, it is a matter of finding an issue or a piece of passion and then unleashing it. This can happen when you’re standing in line at the grocery store, walking out of a meeting with a co-worker or cutting vegetables up for the Buddha bowl you intend to have for dinner.

Use your voice. It doesn’t matter if you have an accent or a lisp. I don’t mean this literally, although I guess it could be taken that way. What I mean is that even if you don’t think you have a “voice for business”, you ARE the voice of your business. I don’t pretend to talk more technically or more “professionally” than I would in real life. My voice in blogs is the same as my voice in life. I have a sense of humor (I think) in real life so I have a sense of humor in my business. If I didn’t have a sense of humor in life, I wouldn’t try to fake one in business.

Finally, where possible, be prolific. Write as often as you physically and mentally can. Write for as long as you possibly can. Don’t stop because “you’ve written all you need to”, stop because you’ve written all you possibly can. Write until there is nothing left in your head, heart and hand that needs to be written.

And if you need someone to help you get started… well, if only you knew someone… 

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