During a recent coffee meeting, I was talking to my “date” about the way that Twitter has dramatically changed how people interact and how exciting I thought that was. He agreed and we were just struck that other networks such as LinkedIn or Facebook had never created the same sort of community opportunities. Let me give you a few examples.
The person I was at coffee with happens to be a social media and entrepreneurial stud. I have been following him on Twitter for over a year and I’m always struck by what he has to say. I read, retweet and favorite much of the content he pushes because it is always on point. It’s always fresh, insightful and helpful. So over the course of the last few months, the two of us have decided to come together and meet. It was incredibly helpful to me (and I hope to him) to meet as we are in similar situations, albeit at different stages. As we spoke, we marveled at the power of Twitter to bring people together. He then asked if I’d ever met another Twitter user who happens to be a good friend of his. I had spoken to this person online a number of times but never IRL (in real life)…until a couple of days ago (depending on when I post this).
A few months back, I was working on a number of personal creative projects (none of which have got off the ground yet…damn you multiple business plans….) and was thinking about how wonderful it would be to be a part of a community of like minded creative people. And then I started following E3C (East Coast Creative Collective). I was following them on Twitter but I noticed that there wasn’t much in the way of content, it was mostly just notifications about upcoming events. Apparently they noticed at well because they posted a message seeking someone to handle some of their social media workload. I offered to do so and a couple days ago (once again depending on when I post this) sat in on my first meeting as a member of the E3C steering committee, the team responsible for guiding our organization to reach our goals.
Late last week, I saw a Twitter user seeking some help. She helps with mental health initiatives in the area and was looking for someone to design a logo. Recently, I’ve been wanting more and more to practice my skills at logo design as I will be doing some of it with a couple of startups that I’m helping launch. Also, the idea that I could help out with a great person who was helping out with a great organization and a great cause was very exciting. As we speak, I’m finalizing their logo.
These great experiences are separate from the ways Twitter has helped me grow my business. These are just the personal connections that Twitter has helped build. My advice? Make Twitter personal. Not only will you find that it will improve your business, it could easily improve your life.