“I’m going to write three posts a week. I’m going to launch them on Mondays, Wednesday and Fridays”. Fast forward to four months later. You’ve posted a dozen articles, sometimes on a Tuesday, sometimes on a Monday, sometimes you skip a week, sometimes you post something daily. You have failed.
“I’m going to post every Friday.” Unless there’s a holiday. Or I don’t post on that Friday. Then I’ll post on the next Monday. Well, it’s Tuesday. I’ll just post it this coming Friday. You have failed.
The lesson? Don’t look at blogging as what you’ll do when you’re at your very best. Consider what you’ll be able to accomplish when you’re at your very worst. It sounds like a real downer, I know. Believe me. I know. And I’m not trying to be negative. I’m trying to be honest. You’re adding blogging on top of working, on top of family, on top of everything. So what makes you think that it’s going to move to the absolute forefront of every single day of your routine. It won’t. Sure, it should be thought of. And it should be thought of regularly. But do yourself a favor and complete this sentence; “I know that I can write ONE article every X days…” It doesn’t matter if X equals one, two, twelve, or fifty. What matters is that you stick to that statement.
When I started blogging with OneRedCat, I decided that every week I would post three new articles. And for awhile, I did. But then a web project would come up, or my son would not be feeling well, or I would start another project. I would no longer be “at my best” and as such could no longer commit to that schedule. So, I lowered it to two a week. Then one. Then I occasionally blogged. This wasn’t all negative. In fact, some of it was because I was getting very busy with these other projects and blogging took a backseat. And that’s fine. But recently, I was talking blogging with someone and I asked if they had read my most recent post (they usually do) and they said that they’d stopped reading because for awhile there was no new content. There’s a million blogs out there. If you leave your readers thinking you might be dead, your blog will be buried.
So, how do we fix it?
First, make a commitment. Finish the sentence. Here’s mine. “I know that I can write ONE article every SEVEN days.” Going forward, OneRedCat will have a new post up every single Thursday. Without fail.
Finally, take notes. Every time I have an idea that MIGHT make a good blog post, it goes in a note. One sentence usually, or a quote. When I get a spare minute, I look back at those notes. I don’t rely on my memory.
And if you need help with scheduling, content delivery, writing, editing, social media promotion and all stops in between, drop me a line. I’m happy to help.