The 7 Things That Make Your Website Suck

The 7 Things That Make Your Website Suck

If you haven’t figured it out by now, there’s very little chance that the Internet is going away. 85% of Canadians look for LOCAL businesses online and that doesn’t take into account those businesses whose sole location is the web. So you need a website. Easy, right?...
Shoestring Budgets

Shoestring Budgets

Sometimes I love the serendipity that’s involved in discovering new artists. The rise of streaming audio has helped this immensely. At one point, one of my friends recommended that I listen to Hamilton: The Broadway Musical. They thought that I might like the...
Shutterfly Hates Old People

Shutterfly Hates Old People

If there’s one thing old people love, it’s photos. So why do photo companies hate old people? Last year my mother in law asked me to help her create a photo book for her mother’s birthday. My wife’s grandmother is in her mid 90’s now and following a large family...
Brands Don’t Believe In Social

Brands Don’t Believe In Social

We do some work with brands that are looking to grow their businesses through social media. Inevitably, as part of the conversation, we get to the return on investment question. “How many followers am I going to get from this” and that sort of thing. When we explain...
It’s A Hard Knock Life, For Ads

It’s A Hard Knock Life, For Ads

I love advertising. I always have and I imagine I always will. There’s something really interesting about telling a compelling story in such a short period of time. Over the years, advertisers have convinced me to purchase a great number of things. I’ve purchased the...
Beachfront Networking

Beachfront Networking

I spend a heck of a lot of my time, during the summer, at the beach. It’s not all fun and games. I spend most of that time trying to keep my kids from either drowning or burying each other in the sand. But we’re extraordinarily lucky to have a family cottage just a...
4 Tips For Podcast Success

4 Tips For Podcast Success

As some of you may or may not know, I recently launched a podcast. It was not my first podcast but it’s the first podcast that I’ve taken rather seriously. My previous podcasts were simply ways to pass the time, sometimes alone, sometimes with friends, because I...
Cracking The Content Code

Cracking The Content Code

I produce a heck of a lot of content. And aside from an occasional absence here and there, I’ve been incredibly consistent with producing that content over the last couple of years. In the past two years, I’ve written over 200 blog posts for my own site as well as at...
Track. Everything.

Track. Everything.

I used to be a real “fly by the seat of my pants” guy. I’d come up with a plan and that I’d execute. And then a new plan. And I’d execute. And so on. But over the past couple of years I’ve come up with a bit of a problem with this scenario. I missed a step. I didn’t...
Newsletters: Yay or Nay

Newsletters: Yay or Nay

Can we take a minute to talk about newsletters? I’m torn. There are a few newsletters that I LOVE. They provide killer content and some really interesting actionable ideas. They find a problem or a pain point and they provide a solution, or at the very least an...