Don’t Sell Time

Don’t Sell Time

In my world, almost everything is for sale. As a consultant, every single piece of knowledge and intuition that I have is a valuable commodity, available to those that are willing to pay. I sell finished products, process and great big, obtuse ideas. What I don’t sell...
Rock Bottom Service

Rock Bottom Service

I want to tell you a story about the best/worst service that I ever received in a restaurant. This was many years ago, maybe seven, and was the result of a visit to a brand new restaurant that had just opened in Halifax. My friend Dan and I decided to check it out and...
Things I Was Really Wrong About

Things I Was Really Wrong About

So, this is embarrassing. Sometimes I get things wrong. Not all the time. Not even most of the time, I think. But sometimes I’m wrong. Today, I’m going to talk about a couple of things that I was really wrong about, why I’m perfectly ok with being wrong about them,...
Dogs, Sheep, Blog Posts and The Bible

Dogs, Sheep, Blog Posts and The Bible

“You can’t please everyone all the time.” We’ve all heard the saying. You probably know what it means. The world is full of fans & fanatics, clients & customers, users & abusers. It is highly unlikely that you’re product or service is right for...
Walk The Talk: Branding Explained

Walk The Talk: Branding Explained

So many people don’t seem to understand what branding actually is. Branding is NOT a logo. It is NOT a font. It is NOT a colour scheme. Does it include all of those things? Yes. More or less. But if branding is all of those things and none of those things, then what...
Social Media: We’re Not Playing Around

Social Media: We’re Not Playing Around

Wanted: Social Media Marketer Must have experience growing followings and driving engagement using best practices in the field. Must have an understanding of the various social media platforms and how to use related tools. It’s a familiar job posting. I see it all the...
The 7 Things That Make Your Website Suck

The 7 Things That Make Your Website Suck

If you haven’t figured it out by now, there’s very little chance that the Internet is going away. 85% of Canadians look for LOCAL businesses online and that doesn’t take into account those businesses whose sole location is the web. So you need a website. Easy, right?...
Shoestring Budgets

Shoestring Budgets

Sometimes I love the serendipity that’s involved in discovering new artists. The rise of streaming audio has helped this immensely. At one point, one of my friends recommended that I listen to Hamilton: The Broadway Musical. They thought that I might like the...
Shutterfly Hates Old People

Shutterfly Hates Old People

If there’s one thing old people love, it’s photos. So why do photo companies hate old people? Last year my mother in law asked me to help her create a photo book for her mother’s birthday. My wife’s grandmother is in her mid 90’s now and following a large family...