Voting On Social Media

Voting On Social Media

Recently, we had a provincial election. I want to start with a VERY large caveat which is that this is NOT a political post. This is not about which party I think was right, or wrong, or would be the best for the province or would be the worst for the province. I’ll...
Understanding Marketing ROI

Understanding Marketing ROI

There’s an anecdote in Luke Sullivan’s “Hey Whipple, Squeeze This” about Evian creating a massively popular viral video featuring babies on rollerskates, only to have their profits decrease substantially. As far as marketing efforts go, generating 80 million views on...
Your Fake Muscle Shirt Looks Stupid

Your Fake Muscle Shirt Looks Stupid

The other day I was driving past an apartment building that I used to live in. It wasn’t an overly nice apartment building and it’s not in a fantastic area (I once interviewed about what I thought of the murder that happened on my front lawn) but I actually really...
3 Things We Learned From Social Media Audits

3 Things We Learned From Social Media Audits

I find it really interesting how projects come and go. I find that I’ll spend several months working SOLELY on websites and then I’ll spend several weeks ONLY working on content, and so on. When the work comes, it just sort of comes. Lately, most of the work I’ve done...

Do I Care If Anyone Likes Me? Short Answer? No.

A few months back I was speaking at a bloggers conference about content ideation. Basically, my entire session was on how you can come up with ideas for your blog and then how you can act on those ideas in your writing. It was a lot of fun. At one point, I asked if...
Redbubble: Creativity Done Right

Redbubble: Creativity Done Right

I can’t imagine being an artist. It’s one of the hardest jobs in the world as far as I’m concerned. People don’t want to pay what art is worth and it forces most artists to live their lives working jobs they hate so that they have just enough money to survive while...

Advertising Sucks

I think the reason that I couldn’t really get into Mad Men (ducks as internet throws refuse at him) is that I’m really tired of advertising. I get it that the show is about much more but every time one of those handsome, well suited men drinks a glass of scotch and...

My Pregnancy Update

Four months ago I posted a blog about my “pregnancy”. If you didn’t read it, feel free to check it out now, but I’ll give you the short version now. In April (mid-march actually) I was trying to figure out how I was going to achieve a number of goals that I had and I...
Shitty Onboarding – The Pokemon Go Story

Shitty Onboarding – The Pokemon Go Story

I’d like to talk to you about a small indie game that you may not have heard of. It’s started to catch on a little bit and I think that if they can do a good enough job marketing, they might finally get somewhere. Perhaps, if you’ve really got your ear to the ground,...