If I really want to get a message out there, I will often use the quote tweet option. This allows me to add my two cents to an existing message and this is a big part of how Twitter can be used. Many people use Twitter as a megaphone. “HEY, LOOK WHAT I’M DOING OR WHAT I THINK OR WHAT I SAY OR WHAT I ATE!” however I don’t agree with using Twitter in this way. Sure, I will occasionally use Twitter to get my ideas out there but the part that I really love about Twitter is the engagement. I love the ability to have a multi-user conversation, in the public forum in a truncated manner that really makes you say what you mean. Sometimes, I only have room for six or seven characters as a comment on a tweet, so you have to make it count.
For me, a retweet is used in two scenarios. The first and most common is that the original user has crafted a tweet that’s close to the character limit and I have no room to comment. The second is that there is simply nothing I have to say. Maybe I thought the user already said it perfectly or maybe I think that there’s just nothing I have to say or that it speaks for itself.
In general, you can use Twitter for whatever purpose you want. You can use it to advertise, to comment, to engage or, in the case of a lot of users, to enrage. But I think it’s a good idea to understand first how YOU want to use Twitter and then to understand second how some other people MIGHT be using Twitter. And remember, you can delete tweets, but you can’t erase people’s memories…yet. Just ask Dr. Phil.